BANGKOK, THAILAND — The Tourism Authority of Thailand (TAT) is set to make a splash in 2025 with its innovative "BE MY GUEST" project, a unique initiative that invites international celebrities and influencers to experience the beauty and culture of Thailand as its special guests. This exciting campaign, developed in collaboration with various foreign embassies in Thailand and the National Soft Power Development Committee, aims to showcase the country's charm through the engaging power of celebrity marketing and content creation.

As part of the "Amazing Thailand Grand Tourism and Sports Year 2025" initiative, TAT is bringing together a star-studded lineup of influencers from around the globe. The campaign will feature 10 international influencers hailing from countries such as the UAE, Australia, Spain, the USA, China, Hong Kong, and Taiwan, alongside 10 beloved Thai influencers, including popular creators like KongGreenGreen, Nisamanee.Nut, Juny Jomkan, and Long Lee.

The campaign will also spotlight global celebrities, including Bee Namthip, who boasts 4.5 million followers, Yoshi Rinrada with 10 million followers, renowned French fashion designer Christophe Nicolas Guillarme, UK wellness expert Scott Thomas, and MMA athletes Khalil Rountree Jr. and Mia Kang.

Participants in the "BE MY GUEST" project will embark on specially curated three-day routes that highlight Thailand's soft power through a variety of experiences. These routes will include:

• Gastronomy in Phetchaburi: Discovering the rich flavors of Thai cuisine.
• Wellness Retreats in Khao Yai-Nakhon Nayok and Krabi-Trang: Relaxing and rejuvenating in Thailand's serene landscapes.
• Culture & Arts in Sukhothai, Nan, and Chiang Rai: Immersing in the rich history and artistic heritage of the region.
• Muay Thai Experiences: Engaging in Thailand's traditional martial art.
• Sustainable Tourism: Exploring eco-friendly practices in various provinces.

The campaign will culminate in the highly anticipated Amazing Thailand Saneh Thai Gala Night, scheduled for June 30, 2025. This spectacular event will celebrate Thai tourism and showcase the vibrant culture that makes Thailand a must-visit destination.

For those looking for inspiration for their next adventure, follow the amazing journey of the "BE MY GUEST" project on Facebook at Amazing Thailand. Get ready to explore the wonders of Thailand like never before!